New York, NY, September 29, 2011 /PRNewswire/ — John Varvatos, the master of modern rock ‘n’ roll style, together with fragrance partner Elizabeth Arden, is proud to introduce the premiere fragrance for John Varvatos STAR USA, an extension of the younger, edgier John Varvatos STAR USA Collection – a total lifestyle brand with a preppy meets rock aesthetic that gives rise to funked-up classics.The John Varvatos STAR USA fragrance lives in a world that is polished, but rough around the edges; it’s a place where hidden meaning is out in the open, but can only be seen by those with a sixth sense for keeping things interesting. The John Varvatos STAR USA man is old enough to see possibilities, and young enough to believe in them, driven with a Let’s-Do-It attitude that is tastefully twisted
“I have always been inspired by artistically-rebellious visionaries,” said John Varvatos. “This fragrance is for those who challenge perceptions of reality, because they are the ones who open up doors we never knew existed.”The fragrance is the result of a long-standing collaboration between Varvatos and Givaudan Senior Perfumer, Rodrigo Flores-Roux. “Working with John is a continually exciting challenge, as he strives to convey that hidden detail,” said Flores-Roux. “John Varvatos STAR USA boasts a game of contrasts—a comfortable mix of warm woody notes encountering an unexpected freshness which together convey a relaxed attitude while maintaining an unmistakable masculinity.”
Open the window on a brand new fragrance vision.
John Varvatos STAR USA. A fresh and woody scent infused with a little swagger and a lot of soul. Relaxed, casual yet elegant, the fragrance is ushered through clean and bright notes, spiked with an unusual encounter of red ginger and vetyvert.
TOP NOTES: Top notes include red ginger essence from Laos, juniper berries, and cedrat from Sicily
MID NOTES: Heart notes of blue spruce, green cardamom absolute, and osmanthus absolute
BASE NOTES: Background notes include vetyvert, belambre, and tonka bean from Venezuela
The fragrance package maintains the brand’s unique aesthetic with a voice all of its own. The bottle is made of smoky glass and silver metal, drawing inspiration from 19th century vials and industrial materials, while the spring system of the cap is reminiscent of antique beer bottles.